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3D Configurators

Interactive products · HASAI 3D

Let customers see what they are choosing

Explore the product. Choose the details. Take the next step.

When a product comes in different materials, dimensions or combinations, a gallery can only explain so much. A 3D configurator lets customers explore those choices together and understand the result before they request a quote or place an order.

HASAI 3D designs and builds custom configurators that connect real-time 3D with your product options, business rules and sales process. From a focused product viewer to a configuration experience connected to checkout, we scope the system around what your customers need to decide.

From product options to a clear decision

Explore

Understand the product

Inspect the shape, view details and compare finishes from different angles. Give customers a clearer picture of what static photographs cannot show.

Configure

Choose a combination that works

Select materials, components, sizes and accessories within your product rules. Explain incompatible options before they become a sales or production problem.

Continue

Carry the choices into the sale

Turn the selection into a quote request, a conversation with your team, or checkout for a product with established pricing and fulfillment.

Built around your product and your customers

These are examples of where a configurator can be useful. The available options and integrations are defined for each project.

  • Furniture and interiors: compare upholstery, finishes, dimensions and modular arrangements.
  • Manufactured products: explore compatible components, accessories and equipment variants.
  • Outdoor structures: visualize combinations of dimensions, materials and optional features before requesting a project quote.
  • Sales demonstrations: help a salesperson explain a complex product and capture the customer’s preferred specification during a meeting.

What we can build with you

Product models ready for interaction

We assess your existing CAD files, models, textures and reference material, then plan the preparation or creation work needed. Geometry, materials and loading behavior are optimized for the intended devices and level of visual detail.

Configuration rules that reflect the real product

Define which options can be combined, what changes when a component is selected, and which choices require confirmation. Product rules are part of the experience from the beginning, rather than a correction after the customer has finished.

A website experience around the 3D view

Pair the viewport with clear controls, product information and a readable configuration summary. Design for touch, keyboard navigation and smaller screens, with a useful way to understand the selected options outside the 3D scene.

Quotations, commerce and existing systems

Connect the configuration to the next step your business actually needs: a structured inquiry, a quote, your product catalog, an order system or a hosted payment provider. Integrations are scoped around your existing tools and the information they need.

A configuration can lead to a quote or a purchase

For products with established prices

The customer chooses a valid combination, reviews the specification and price, then continues to checkout. We can scope payment integration alongside order details, availability, delivery requirements and confirmation.

For work that needs a tailored quote

The selected configuration becomes the starting point for your sales team. Review measurements, installation, manufacturing or other requirements before issuing an agreed quote and payment instructions.

Payment collection and configuration are connected parts of the buying journey. The final implementation needs to validate the selected product and price, preserve the order specification and confirm payment before triggering any agreed fulfillment steps.

Your configurator project itself is quoted separately, based on product complexity, asset preparation, integrations and deployment requirements.

Start with one representative product

1. Define the buying decision

Identify the customer, the choices they need to make, the devices they use and what should happen after configuration. Review product data, assets and existing sales tools.

2. Prove the interaction

Build a focused prototype around a representative product and its important options. Test visual clarity, configuration rules and performance before expanding the catalog.

3. Connect the workflow

Implement the agreed quotation or commerce path, including validation and the information your team needs to process the result.

4. Launch and hand over

Test across the agreed devices and browsers, document how product options and assets are maintained, and define any ongoing support or expansion work.

A practical foundation for interactive 3D

Our current browser prototype demonstrates selection moving in both directions between a 3D application and ordinary website controls. It is a small interaction prototype, not a finished product configurator or an integrated payment demonstration.

The rendering approach is selected around the product, visual requirements and delivery environment. Your product information, pricing and sales workflow should remain maintainable as the 3D experience evolves.

Questions before we begin

Do we need existing 3D models?

Existing models or CAD data are a useful starting point. If they are unavailable or unsuitable for real-time use, we can scope asset creation or preparation from the references you provide.

Does every configurator need online payment?

No. A useful first version can capture a configuration and send it into a quotation process. Checkout makes sense when pricing, product rules and fulfillment are sufficiently defined.

Can it work on phones?

Mobile can be a target from the outset. We agree on supported devices and browsers, then balance visual detail, asset size and interaction complexity against those targets.

Can we expand it later?

Yes. We can plan for additional products, options and integrations while keeping the first version focused. The initial scope should identify which expansion paths matter so the underlying product structure can support them.

Show us the product you want customers to explore

Bring a product link, reference images or available models, a list of the options customers choose, and an outline of how you sell today. We can help define a first version with a clear purpose and a practical path to launch.

Explore connected workflows